Cheng & Tsui

Cheng & Tsui is an independent publisher of Asian language-learning textbooks and educational materials based in Boston, Massachusetts. We pursue our mission of “Bringing Asia to the World”™ by providing a wide variety of Chinese, Japanese, Korean, Arabic, and other Asian language and culture-learning materials in print and electronic formats for all age groups. Our range of materials includes language-learning core series, literature in translation, history and philosophy, dictionaries, audio and videos, and other interactive media. Through our many publications and a select number of distributed titles, we aim to enrich people’s lives by supporting their exploration of Asia’s many contributions to the fields of language, philosophy, business, history, and the arts.

Since its founding in 1979, Cheng & Tsui has been dedicated to supporting Asian studies with high-quality publications. We work closely with our authors to create groundbreaking and exciting materials that are accessible to a wide audience. In keeping with our mission, we publish not only language textbooks at the K-12 and university levels, but also cultural texts, literary classics, and other specialized materials that might not find a home elsewhere. While in the past we have dealt mostly with Chinese and Japanese materials, we have expanded in recent years to include Korean, Arabic, and Southeast Asian language and cultural materials.

Jun 26, 2026
Full time
Cheng & Tsui Boston, MA
Cheng & Tsui is seeking a FT energetic, strategic, and hands-on Head of Sales to lead sales execution, strengthen customer relationships, and help shape our next phase of growth. We are an award-winning global publisher of educational materials in Asian languages and cultures for K-12 and higher education. This role is ideal for a sales leader who enjoys strategic planning, building markets, coaching teams, and turning insight into revenue growth.   This is a working leadership role for someone who can balance strategy with execution. You will lead a small sales and customer-facing team, partner closely with Marketing and Product, and contribute to broader commercial strategy, market development, and operational improvement.   What you’ll do  ● Lead sales strategy and execution across K-12, higher education, and adjacent markets, both in the US and internationally.  ● Drive strong relationships with institutional accounts, distributors, resellers, and other partners.  ●...